James Salon, a decades-old salon group in northern Colorado, was due for a makeover. I designed a new logo, developed full brand standards, and rolled out marketing materials. I even created a lengthy internal document for employee engagement and education, complete with infographics.
THE RE-BRAND UPHELD JAMES’S WISH TO COMMUNICATE THEIR PROMISE TO HIGH-QUALITY SERVICES
NEW CUSTOMERS TURNED HEADS, AND VETERAN CUSTOMERS TOOK ANOTHER LOOK AT WHAT JAMES SALON COULD DO FOR THEM